We as an ISO Consultancy in Agile Advisors, there is fierce competition to increase market shares and keep clients. Consumers have high expectations; they want value for their money and cannot be satisfied when only their needs are addressed. The fundamental tenet of ISO 9001 is that industries today must aim for "customer delight," which goes beyond customer contentment. An organization can benefit from a continuous improvement culture in various ways. Here are a few examples of how firms can save operating costs and provide value for their customers through constant improvement. When the organization fosters and cultivates this culture, every individual in an organization strives for continuous improvement using enhanced procedures and resources. This is also a focus area for ISO 9001, which requires firms to have highly motivated, knowledgeable, and empowered employees.